CATALYST
Brand Visibility & Ethical Growth Mini-Program
for Aspiring Business Leaders.
CATALYST is for the rebel, creative and committed entrepreneurs who want to grow their businesses in a way that FEELS and DOES good, and make their impact more VISIBLE across their community.
TESTIMONIAL
“CATALYST is the perfect package of well-informed input, inspiring and safe exchange with like-minded catalysers and accountable co-working to create content. Margherita considers the human behind the business and brings sustainability and impact together.”
I designed CATALYST for committed business owners who are ready to step into their role of agents of social change.
CATALYST is ideal for you if…
😖 You SEE the harmful practices in the traditional business strategy world but you don’t really know WHAT to do to change that.
😖 You KNOW that your business can do more than delivering a service or a product, but you aren’t clear about HOW to turn your business into a channel for social change.
😖 You FEEL overwhelmed and unsafe to speak up about your MISSION with IMPACT you want to create with your business and don’t know what content you should share.
😖 You HAVE a lot to say about the need for CHANGE in your industry, but you DON’T know how to position yourself as an IMPACT Leader in your brand and feel blocked.
😖 You DON’T WANT to comply with manipulative business growth strategies, but you DON’T KNOW what other growth options with more ethical principles are.
😖 You EXPERIENCE burnout or entrepreneurship fatigue because the traditional growth concepts push you to believe you need to do MORE to achieve MORE, and to do it in a way that is not YOURS.
😖 You often need to COMPROMISE your core values to prioritize financial growth, but you want to prioritize ETHICAL GROWTH.
How CATALYST Will Help You
How CATALYST Will Help You
✔️ Reconnect with your VALUES, PURPOSE and JOY.
✔️ Develop ETHICAL GROWTH STRATEGY Seeds.
✔️ Strategize your IMPACT POTENTIAL and creating an IMPACT PLAN for your business.
✔️ Build your IMPACT LEADERSHIP IN BUSINESS strategy.
✔️ Generate CONTENT to create more VISIBILITY and strengthen your IMPACT BRAND STRATEGY.
TESTIMONIAL
“Before CATALYST I didn't feel like a leader. Now I know I am, and not just out of thin air, but because I worked out the values of my business, the impact it has, my leadership strategy and a whole lot of content to communicate all this.”
What does it look like in the program experience?
● Practice reflection exercises to reconnect to the JOY of running your business by gaining CLARITY around your impact values.
● Work with the community to redefine GROWTH through ethical principles and help you recenter your business growth around what works for YOU.
● Focus on guided prompts to see yourself as a LEADER and strategize your impact leadership potential to shape your industry toward equitable models.
● Redefine LEADERSHIP in business and build your own definition of LEADERSHIP.
● Generate content ideas that can help you show up more confidently around your mission with impact, so you can expand it and grow your business.
● Plant STRATEGY SEEDS to help you be more visibile and expand your brand outreach, so you can grow your community and build trust that leads to higher conversion.
What CATALYST brings to you:
COMMUNITY EXPERIENCE
You will join a community of like-minded business owners who want to create impact and do business more ethically. You will learn with and from them and get the support of a committed group of entrepreneurs who share similar experiences and values.
TOOLS FOR LEARNING & STRATEGY
You will attend or get access to the recordings of 3 x 90-minute live workshops focused on teaching you ethical growth and impact leadership principles and helping you set the seeds of your impact, visibility and leadership strategy.
MINDSET SHIFTING
You will be guided to shift key beliefs in your role as a business owner and work on prompts that will help you redefine growth, leadership and entrepreneurship in a way that is radically aligned with your values and personal needs.
PRACTICAL EXERCISES
You will receive 3 worksheet to work on the workshop content during the program and that you can take with you after the program to continue practicing the CATALYST principles long term.
CONTENT STRATEGY AND DRAFTS
You will walk away with a mini content strategy, concrete content ideas and drafts that you can use immediately in your brand strategy work to show up more confidently and clearly around your mission with impact.
LONG TERM SEEDS
CATALYST is much more than what you get during the program. It’s an experience that will leave you with unique strategy seeds for you to further cultivate in your own time and pace.
TESTIMONIAL
“I now know how to base my business on values and redefine all kinds of things, like growth and leadership. I felt really seen and understood and also encouraged to know call myself a leader.”
CATALYST includes:
● 3 x 90-minute interactive and collaborative LIVE workshops.
● Dedicated worksheet in preparation for each session.
● 1 month access to session recordings after the program completion.
● Access to a private Telegram channel (*)
● 1 FREE mentoring session with Margherita to use during or after the completion of the program (*)
*depending on your choice of tier (see pricing options below)
CATALYST = BRAND STRATEGY + GROWTH PLANNING + LEADERSHIP DEVELOPMENT + IMPACT ROADMAP
We believe that what makes up business growth and impact strategies doesn’t exist in silos. The process of building and running a business is often messy, the boundaries between one area and the other are often blurred and do not exclude each other.
This is why I want CATALYST to deliver a holistic journey to leadership and ethical growth activation. The program touches on different business strategies and blends them to provide a new strategic framework that helps entrepreneurs turn the business acceleration effort into a multi-layer, expert-facilitated yet self-designed experience.
TESTIMONIAL
“I feel like I'm walking away with so many tools for content that aren't just about making content for content's sake, but to really spark transformative conversations. And I feel so inspired by Margherita and the other participants as well!”
What You’ll Bring Home After CATALYST
Your Mini Business Manifesto
Rooted in wellbeing, sustainability and joy principles.
Your Business Leadership Signature
Your roadmap to shift from biz owner to biz leader and embody your leadership values in your brand and business strategy.
Your Impact Blueprint
A map of the areas in your business that can address harmful practices and a list of actions to start acting upon your changemaking vision.
Your Visibility Toolkit
An overview of strategies that work for you and help your business become more vocal + a prototype of experiences to start acting towards your visibility strategy and leadership values.
✔️ 8 pieces of content that you can fine-tune and use to start practicing your CATALYST purposes.
✔️ 1 micro-content strategy to take the ethical visibility path and connecting with your community through your changemaking leadership values.
💡 Add-On → Work 1:1 with Margherita to continue working on your leadership and ethical growth strategy.
How I want to make your business a CATALYST
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Recentering your business on practices of joy, sustainability and wellbeing.
● 15-minute input by Marghe → Redefining cultures of entrepreneurship towards human and ethical practices + entrepreneurship wellbeing.
● 60-minute workshop → Defining our business values and our definition of growth (Impact Business Manifesto)
● 15-minute co-working lab
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Tapping into the potential of business leadership for business impact, growth and visibility
● 15-minute input by Marghe → From business owners to business leaders. What is business leadership and how it works in practice to activate the changemaking potential of your business.
● 60-minute workshop → Defining what leadership means to you and your work, how you want to show up as a leader and how your business can create impact (Your Business Leadership Signature & Impact Blueprint).
● 15-minute co-working lab
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Building an ethical growth roadmap through visibility-boosting strategies that feel good to you, your community and benefit your business.
● 15-minute input by Marghe → What is ethical growth, why we need to redefine growth towards impact and how it boosts brand visibility.
● 75-minute workshop → Defining what visibility means to us, our brand core messages and generating 10+ content ideas to walk away with (Mini Content Strategy).
Basic Tier
● Recordings of the session
● Worksheet to work on the session’s exercise
● WAITLIST SPECIAL: Access to the Telegram Community
Premium Tier
● LIVE Attendance in the workshop: live experience of working with Margherita, meeting the community cohort live, exchanging experiences and knowledge with the community during the live sessions and getting the live support of Margherita
● Access to the recordings and worksheet for up to 1 month after the completion of the program
● Access to the CATALYST Telegram Channel and get the support of the community and Margherita in the virtual group too
● WAITLIST SPECIAL: 1:1 Mentoring Session with Margherita
V.I.P. Tier
● All the benefits included in CATALYST COMMUNITY
● WAITLIST SPECIAL: 200€ discount for every further FairForce’s service